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Online revenue Simple Not Easy

One of the simplest and most overlooked aspects of online marketing is that it's not complicated. More precisely, there are many "gurus" who try to make it complicated. Aside from whatever motivation they might have to do that online profits occur from one simple equation --

Traffic + Conversion = Sales

-- performed over & over again

There are MANY ways to get traffic (visitors) to your site and cause them to take some action or "convert," which will either result in more leads or (less frequently) result directly in more sales to your business.

So here's the other simple rule -- you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. You don't need to master the entire kitchen to make a grilled cheese sandwich, and you don't need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I've implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods -- but remember, you only need to pick one or two:

Traffic Generation

1) Twitter -- highly effective for targeting your niche and developing the conversation with your customers and prospects. In fact, it is second to none. However, most businesses don't know how to use Twitter effectively. They spam with "sales tweets" -- "Look at the cool new thing I'm selling." The 80/20 rule is highly effective -- 80% of your tweets should be about something interesting, funny or otherwise engaging... a question of the day like "What's for lunch?"... anything to get people talking, laughing, thinking... Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don't reply when someone direct messages you or @messages you. That's like ignoring someone at a dinner party when they ask you to pass the gravy. You WON'T get any dessert.

2) Video marketing is a very fast way to rank your site and get lots of inbound traffic. Keep your videos consistent -- don't show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video's description, as well as the full URL of your website's landing page, and use appropriate keywords.

3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat -- mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they're all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you're looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That's the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Visitors Taking Action

1) Keep it simple. The landing page has to do ONE thing -- get people to ACT. For this reason, it's been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, "Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you'll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang."

2) Direct, direct, direct. Notice the video script in #1 above -- see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit -- the free whizbang.

If you have trademarked the term "whizbang," then I apologize in advance.

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can't go on "gut" here -- the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof --

Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)

 

 

• Local artist went from three visitors a day to an average of 41 visitors a day

 

• International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy

 

• Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day -- on the same traffic.

 

I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don't do a single one effectively.  There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook  750 Ways to Get a Visitor to Click on You.

Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales... The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.

How Utilizing Kitchen Pendant Lighting Can Fully Remodel Your House

Pendant Lighting has turn out to be relatively standard lately in terms of kitchen lighting. What makes this kind of lighting fashionable? There are a number of reasons, but the main thought driving kitchen pendant lighting is the main target it provides and the decor improvement it caters.

Crystorama Chandelier The fact is that this: using kitchen pendant lighting completely transforms the look and feel of your kitchen. Chances are you'll use the pendant lights in parallel to the common lights, or you might use these lights without using any other fixed lights. Either method, the beautiful-looking pendants that match and contrast with your kitchen design provides a brand new dimension of taste to the overall kitchen decor The sunshine now comes right down to the extent of your head or simply above it. Whereas installing a pendant gentle, you've the benefit of controlling the peak of the underside of the fixture. Because of that, you may resolve how much of a spotlight you want to present to certain locations throughout the kitchen. For example, you could need to set focus to a spot the place you intend to keep your microwave oven. That means, it will be easier for the eyes to read the cooking instructions as well as execute them at the oven.

Crystorama Chandeliers In fact, hanging kitchen lighting being installed around the head ranges ensures that you stop the light from being in all places without any focus no any particular object. In fact you want the lights to be throughout the kitchen too - you don't want a darkish kitchen. But utilizing a lamp fastened at a good top or high-hanging pendant lighting is the right technique to go for that. The mixture of centered lighting on the components of the kitchen that you simply want and the regular lighting reaching all the corners of your kitchen makes your kitchen lighting enticing and efficient at the identical time. Some folks argue that utilizing low-hanging lighting for your kitchen will not be one of the best thought, since you would nonetheless wish to supplement that with high-hanging pendants or ceiling lights. However in reality, not only the pendant lights cater satisfactory focus on desired objects, nevertheless it additionally improves the appears to be like of your kitchen by a major notch. Kitchen pendant lights also add a unique aura to your kitchen that ceiling lights will not be capable of producing.

pendants lighting Whereas installing your kitchen lighting, just be sure you set up them at the right locations and the precise height. The standard advice of the bottom of the hanging light fixture is round six toes from the ground or barely higher.

However, be at liberty to adjust this peak based upon how tall all the members of your family are. And all the time use good-quality lights to minimize warmth dissipation whereas maximizing the brightness in your kitchen pendant lighting system.

Things everyone should know about 3 stone anniversary rings

Diamonds are considered one of the most precious stones in the world. According to one of the authors in a fiction book series, diamonds reveal the hidden beauty of the world. Yes, it is one of the minerals that sparkle against the light. There are different kinds of gems stone in the world. They might differ in color and abstract, but still, they are considered diamonds. What is one common use of diamond? Well, the renowned three stone princess cut diamond rings. To have a diamond engagement ring is a wealth, I should say, because of its beauty and grandeur. Don't you know that there are different types of gems stone bands? The types greatly depend on the cut, style, diamond type & color embedded on it. Let's take a look at the famous three stone diamond ring.

After a 3 stone princess cut diamond rings budget is set, the couple needs to think about what they would like for the ring to represent. For example, there is a popular ring setting known as past, present, & future. In this case, a stone will represent each of the 3 time frames. The stones could also represent birthdays, certain milestones jointly achieved by the couple, and more. Upon selecting a theme for the ring, the couple must choose which stones are to be placed on the ring. With the past, present, and future theme, a diamond is typically at the center of the three stone ring and is meant to represent the future. Two or one other kind(s) of stone will be on either side of the diamond. Another idea is to make the center stone the bride's birth stone, & the birth stone can in turn be flanked by diamonds. The possibilities are endless. It truly is up to what is most important to the couple.

There are some types of three stone princess cut diamond rings wherein the diamond accents are different from the center-piece precious stone. To give more emphasis to the elite diamond, some jewelers use different diamond color, different style, & different cuts of gems stone. You could also choose the style that you want & make your three stone engagement ring a personalized one. In some parts of the world, where the use of an engagement ring is based merely in the economic status of the bearer, they prefer a three cut engagement ring to show popularity, prestige, and wealth. Though most gems stone rings are merely for engagements and marriages, some royalties consider diamond rings for gifts & presents. Costly 3 cut diamond rings display millions of facets, since it has 3 embedded diamonds on it instead of just one single diamond. Don't you know that a first ever 3 stone diamond bands was given to Mary of Burgundy in Vienna, Austria in 1477 as a band of engagement? Well, the popularity of the 3 stone diamond rings continue until the later time. It might not be as prestigious as the princess cut diamond ring or the single cut diamond in the world, but its beauty resembles the wonder there is on earth & remains to be discovered. The facets of beauty, the sparkle of everlasting light, and the magic of eternity. Like what my favorite author wrote, "Give me a diamond, and you will give me back my life".